The past years have been interesting to say the least in the rapidly changing SEO and Digital Marketing Industry.
It has been a constant battle to stay current, adapt to the rolling changes, and keep our clients forward facing – and get the best results as time goes on with Organic SEO, Content Generation, and the many contributing factors to a website’s ranking scores and positioning. Artificial Intelligence is now prevalent in every corner of the web, including search engine optimization, and it actually has made SEO more critical than ever, and the impact of a strong coordinated SEO campaign achieve faster, longer lasting results. But it can be daunting to simply keep up with the market, and as one of the oldest SEO specialists in the United States, I have been quite busy to say the least – and as a result, took a while to document some of the important overall changes in what to expect with the industry this year.
Recently I was reminded of this by another peer in the marketing world who likes to have some of this info on hand — so here is some of the most up-to-date statistics – and if you have specific questions, you can always contact us directly, of course – but hopefully this will provide some quick and enlightening information.
2023 Internet Marketing and SEO Statistics that have been impactful.
- 68% of online experiences begin with a search engine.
- 0.63% of Google searchers click on results from the second page.
- 53.3% of all website traffic comes from organic search.
- Google accounts for around 83% of the global search market.
- SEO drives 1,000%+ more traffic than organic social media.
- 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads.
- SEO leads have a 14.6% close rate.
- 69% of marketers now actively invest time in SEO.
- 0.0008% of keywords get more than 100,000 monthly searches.
- 94.74% of keywords get 10 monthly searches or fewer.
- Around 8% of search queries are phrased as questions.
- About 45% of global shoppers buy online and then pick up in-store.
- The average length of a first-page YouTube video is 14 minutes, 50 seconds.
- 58.99% of all website traffic worldwide comes from mobile phones.
- 28% of searches for something nearby result in a purchase.
- 72.6% of internet users will access the web solely via their smartphones by 2025.
- On average, ranking in position #1 on mobile gets you 6.74% of the clicks, whereas ranking in position #1 on desktop gets you 8.17% of the clicks.
- “Where to buy” + “near me” mobile queries have grown by over 200% from 2017 to 2019.
- 76% of people who search on their smartphones for something nearby visit a business within a day.
Here are some surprising and shocking 2023 Google Ranking Statistics:
- There are an estimated 3.5 billion searches on Google each day.
- 90.63% of pages get no organic search traffic from Google.
- The #1 result in Google’s organic search results has an average CTR of 27.6%.
- The top three Google search results get 54.4% of all clicks.
- The top-ranking page gets the most search traffic only 49% of the time.
- Only 5.7% of pages will rank in the top 10 search results within a year of publication.
- 39% of purchasers are influenced by a relevant search.
- 15% of all Google searches have never been searched before.
- 7.4% of top-ranking pages don’t have a title tag.
- Google rewrites title tags 33.4% of the time.
- Google is now 33% more likely to rewrite title tags.
- When Google ignores the title tag, it uses the H1 tag 50.76% of the time instead.
- Google is 57% more likely to rewrite title tags that are too long.
- The average page in the top 10 is 2+ years old.
- Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google.
- 43.7% of the top-ranking pages have some reciprocal links.
The sheer impact and focus on Content Marketing and Generation in 2023:
- 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing.
- 67% of marketers report that content marketing generates demand/leads (a 7% increase since last year). In addition, 72% of marketers say that content marketing helps to educate the audience (2% increase), and 63% say that it helps build loyalty with existing clients/customers (3% increase).
- Video was the primary form of content being created in 2022, followed by blogs (used by more than half of marketing teams), and images.
- 73% of respondents prefer to learn about a product or service from a short video (4% increase since last year). 11% prefer to read a text-based article, website, or post (7% decrease). 4% prefer to view an infographic. 3% prefer to download an ebook or manual. 3% prefer to attend a webinar or pitch. 3% prefer to receive a sales call or demo (1% increase).
- 83% of marketers say it’s better to focus on quality rather than quantity of content, even if it means posting less often.
- There’s no “best day” to publish a new piece of content. Social shares are distributed evenly among posts published on different days of the week.