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Google Algorithm

Significant changes to Google’s Search Algorithm confirmed over the holidays

Google has confirmed what we at Rook have seen over the holidays – there were significant changes to their algorithm that are making some serious shifts in Search Engine Rankings. A Google spokesperson confirmed this – “We released several minor improvements during this time frame, part of our regular and routine efforts to improve relevancy.” …

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SEO is Critical

Why SEO is continuing to become more CRITICAL for businesses than ever before

In today’s marketing, SEO, or Search Engine Optimization was already a strong component in any modern business marketing plan. But with the advances of artificial intelligence becoming prevalent in the automation and operation of search engine results, the continued and stronger focus towards SEO for your brand can make or break your business in the …

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